Give every account manager
better context.
Blackrock CRM Intelligence helps the commercial teams of GCC travel businesses understand accounts, opportunities and open actions without spending the first part of every conversation reconstructing history. It summarises accounts, flags deals that need attention, drafts follow-ups and prepares meetings, and a person decides what happens next.
Part of Blackrock AI · Built into Blackrock CRM
Travel technology, built for the GCC.
One product family
CRM Intelligence works inside Blackrock CRM, in a family with B2B, Direct, Corporate, WebAdmin, Finance and Connect.
24/7 local support
Support around the clock for travel businesses in Saudi Arabia, the UAE and the wider GCC.
Edinburgh office
Blackrock Technologies builds travel technology for the GCC, with an office in Edinburgh.
Hybrid delivery model
You configure the platform yourself while our engineers handle everything specific to your business.
Too much of every conversation goes on reconstructing history.
Accounts, opportunities and open actions sit across CRM activity and customer context. Blackrock CRM Intelligence brings them into one clear view, so a conversation can start where the last one stopped.
- Reconstructing historyThe first minutes of a call go on working out what happened and what is still open.
- Deals that go quietDeals with no recent activity or no next step slip past unless someone happens to notice.
- Generic follow-upsA template email that ignores what the account actually said.
- Manual CRM hygieneNext actions depend on people keeping every record up to date by hand.
Spot the deals that need attention.
Surface deals with no recent activity, missing next steps or other configured signals that deserve attention.
- Deals with no recent activity
- Opportunities with no next step
- Other signals your team configures
- Stale lead detection across your pipeline
- A suggested next step beside each flag
See where every line comes from.
Turn available CRM activity and connected customer context into a concise view of what has happened and what is open.
- What has happened, in a few lines
- What is still open, and with whom
- Source data shown apart from generated interpretation
- Built from CRM activity and connected customer context
Where does your team lose time?
Tell us where your commercial team loses time and we will show you what the CRM agent could take on.
Then it helps you act.
Follow-ups written from the account, not a template
Draft useful follow-ups from the actual account context rather than a generic email template.
- Uses what the account actually said and did
- Drafted in the CRM, ready for you to edit
- Nothing is sent to a client until a person approves it
Walk into the call or visit prepared
Summarise recent activity, open opportunities and unresolved tasks before a call or visit.
- Recent activity in a few lines
- Open opportunities and where they stand
- Unresolved tasks for the account
- Talking points marked as generated
Next actions, prepared for review
Recommend the next action or prepare a task for review rather than relying entirely on manual CRM hygiene.
- A next action recommended from the account context
- A task prepared for your review
- Add it, edit it or skip it
- Less manual CRM housekeeping
Assist, don't invent.
A person decides.
The CRM agent hands over when a person should decide. Blackrock designs permissions, auditability, review steps and data access around the workflow, not as an afterthought.
- Source and interpretation, kept apartAI output distinguishes source data from generated interpretation.
- You confirm what mattersHigh-impact changes can require user confirmation. Humans approve anything that moves money or messages a client.
- Permissions follow your CRMAccess follows the underlying CRM access model.
Start with the jobs that cost you the most time.
Blackrock delivery is hybrid: you configure the platform yourself while our engineers handle everything specific to your business.
- 01
Pick the jobs
Choose where the agent helps first: account summaries, opportunity signals, follow-ups, meeting preparation or task suggestions.
- 02
Set the rules
Configure the signals that matter to your team. Permissions follow your CRM access model, and high-impact changes can require confirmation.
- 03
Review as you go
The agent suggests and your team decides. Extend with custom engineering as your process changes.
Timelines vary with scope, suppliers and custom work.
Questions about CRM Intelligence
Does the agent change my CRM or message clients on its own?
It is designed to assist, not to act silently. It prepares summaries, follow-up drafts and tasks for review, high-impact changes can require user confirmation, and humans approve anything that moves money or messages a client.
How do I tell what came from my CRM and what the AI wrote?
Blackrock CRM Intelligence is designed to distinguish source data from generated interpretation, so your team can check a summary against the record behind it.
Who can see what the agent produces?
Permissions follow the underlying CRM access model. Access follows the roles and rules you already use, and the agent works from your data, scoped to the task.
What does it use to write a follow-up?
The actual account context, meaning CRM activity and connected customer context, rather than a generic email template. A person reviews the draft, and nothing is sent to a client without a person's approval.
Which deals does it flag?
Deals with no recent activity, missing next steps or other configured signals that deserve attention. The agent also detects stale leads and suggests a next step, and a person decides what to do.
How do we get started, and how long does it take?
Blackrock delivery is hybrid: you configure the platform yourself while our engineers handle everything specific to your business, and you can go live in 2–6 weeks. Timelines vary with scope, suppliers and custom work. Book a demo and tell us where your commercial team loses time.