One consistent experience, not a lowest common denominator.
Content is normalised where it can be. Where a source works differently, its own requirements stay behind the platform instead of being flattened into an inaccurate model.
NDC AND LOW-COST CARRIER CONNECTIVITYMore airline content.
More airline content.
One booking experience.
Blackrock connects NDC content and selected low-cost carriers directly into the travel platforms of GCC travel businesses, next to your GDS content. Agents, travellers and corporate bookers search and book GDS, NDC and low-cost content in one journey, while your operations team keeps the source, airline references and servicing context in WebAdmin.
Available in Blackrock B2B · Blackrock Direct · Blackrock Corporate
250+ integrations across the travel ecosystem
- Amadeus
- Expedia
- Hotelbeds
- TravelgateX
- WebBeds
- RateHawk
- TBO
- flydubai
THREE ROUTES TO AIRLINE CONTENT
The airline market is fragmented by design.
Airline content reaches travel businesses by different routes. Blackrock's role is to make those sources work together without hiding the operational differences that matter.
- GDSSome content arrives through the GDS.
- Airline NDCNDC can expose richer airline offers, branded content and ancillaries, depending on the carrier and the connection.
- Direct LCCSome low-cost carriers operate through direct APIs or specialist distribution channels.
NDC
Richer airline offers, in the same journey.
NDC can expose richer airline offers, branded content and ancillaries, depending on the carrier and the connection. Blackrock integrates supported NDC sources into a shared search and booking journey and keeps each source's own requirements behind the platform.
- Airline offers with branded fares and fare family labels
- Ancillaries such as extra baggage and seats in the booking flow, where the source offers them
- Supported NDC sources sit in the same results as GDS and direct LCC content
- Source-specific requirements handled behind the platform
- What you see depends on the carrier and the connection
DIRECT LCC
Low-cost carriers, connected direct.
Regional low-cost carriers are commercially important across the GCC. Blackrock supports direct LCC integration projects where API access and commercial credentials are available, and shows their fares next to NDC and GDS content.
- Selected low-cost carriers integrated directly
- Fares shown next to NDC and GDS results, on the same fields
- Some carriers connect through direct APIs, others through specialist distribution channels
- Delivered as an integration project, where API access and commercial credentials are available
See every airline source in one search.
Book a demo and we will walk you through GDS, NDC and direct low-cost fares in one journey, with the airline detail behind them in WebAdmin.
ONE EXPERIENCE
Normalise what can be normalised.
Give users a consistent experience for flight options, fare family labels, baggage, seats, ancillaries, price and booking status, without forcing every source into an inaccurate lowest-common-denominator model.
Flight options
Flights from every source in one list.
- GDS
- NDC
- Direct LCC
Fare family labels
Branded fares named clearly, whichever source they come from.
- Lite
- Economy Flex
- Comfort
Baggage
Baggage allowance on the same line for every fare.
- 7 kg hand bag
- 23 kg bag
- 30 kg bag
Seats
Seat conditions shown beside the fare.
- For a fee
- Included
- Extra legroom
Ancillaries
Extras offered where the source supports them.
- Extra bag
- Seat
- Meal
- Priority boarding
Price
Net and gross fares in one format across sources.
- Net
- Gross
Booking status
One status vocabulary for every booking, whatever its source.
- Confirmed
- Ticketed
- Cancelled
OPERATIONAL VISIBILITY
Every airline source, visible to your team.
Keep the source, airline references, ticketing and booking state and servicing context visible to your operations team in WebAdmin.
- The source of every flight booking: GDS, NDC or direct LCC
- Airline references kept visible with the booking
- Booking and ticketing state in one place
- Servicing context in front of the team handling the booking after it is made
GDS + NDC + LCCNot one winner.
Not one winner.
The right mix.
The objective is not to declare one distribution model the winner. It is to build the content mix that gives your customers and business the strongest result.
- 250+IntegrationsAcross the travel ecosystem, so airline content is one part of your supply mix.
- AmadeusCertified Commercial Application PartnerGDS content sits beside NDC and direct LCC.
- 3Sources in one journeyGDS, NDC and direct LCC, with each source's own requirements handled behind the platform.
HOW IT COMES TOGETHER
From airline access to live search.
A hybrid model: you configure the platform yourself, while our engineers handle everything specific to your business and to each airline source.
- 01
Choose your sources
Decide which NDC sources and low-cost carriers matter to your customers, and confirm API access and commercial credentials with each airline.
- 02
Connect and normalise
We integrate each source and normalise its fare families, baggage, seats and ancillaries into the shared journey, keeping source-specific requirements behind the platform.
- 03
Search and book
The content appears next to your GDS results in B2B, B2C or corporate booking, on the same fields.
- 04
Service and support
Source, airline references and servicing context stay visible in WebAdmin, with 24/7 local support behind your team.
Timelines vary with scope, suppliers and custom work. Direct LCC projects depend on API access and commercial credentials being available.
QUESTIONS
Questions about NDC and LCC connectivity
Which NDC sources and low-cost carriers can I connect?
Blackrock integrates supported NDC sources, and what each one exposes depends on the carrier and the connection. Direct low-cost carrier integrations go ahead as projects where API access and commercial credentials are available. Blackrock has 200+ supplier connections across the travel ecosystem.
What do I need from a low-cost carrier before you can connect it?
API access and commercial credentials. Regional low-cost carriers are commercially important across the GCC, and some operate through direct APIs while others use specialist distribution channels.
Can my agents see NDC, LCC and GDS fares in one search?
Yes. Blackrock brings supported NDC sources, direct low-cost carriers and GDS content into one shared search and booking journey, with flight options, fare family labels, baggage, seats, ancillaries, price and booking status presented consistently.
Does normalising the content hide what makes each airline different?
No. Blackrock normalises what can be normalised without forcing every source into an inaccurate lowest-common-denominator model, and it preserves source-specific requirements behind the platform.
Where does my operations team see which source a booking came from?
In WebAdmin. The source, airline references, ticketing and booking state and servicing context stay visible to the operations team.
How long does it take to go live?
Delivery is hybrid: you configure the platform yourself while our engineers handle everything specific to your business, and you can go live in 2–6 weeks. Timelines vary with scope, suppliers and custom work, and direct low-cost carrier projects depend on API access and commercial credentials being available.